We learned that Imperial has spent £55K employing M & C Saatchi, the advertising campaign altered the wording around Hammersmith and Central Middlesex A & Es from the fact that they are "closing" to the more reassuring but utterly misleading "changing".
Thursday, 24 July 2014
We need to stand up to any attempt to close our Hospitals
"The plans for closure do not appear to have been thought through or subjected to rigorous evaluation. The robotic answers to questions and rampant excess of printed and spoken words suggest a lack of focus and clarity of thinking on the part of H&F CCG members, which is deeply concerning. "
We learned that Imperial has spent £55K employing M & C Saatchi, the advertising campaign altered the wording around Hammersmith and Central Middlesex A & Es from the fact that they are "closing" to the more reassuring but utterly misleading "changing".
We learned that Imperial has spent £55K employing M & C Saatchi, the advertising campaign altered the wording around Hammersmith and Central Middlesex A & Es from the fact that they are "closing" to the more reassuring but utterly misleading "changing".
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